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Brand Love

German translation: Markenliebe

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	Brand Love
German translation:	Markenliebe
Entered by:	Leonhard Schmeiser

Options:
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23:47 Jan 10, 2012

English to German translations [PRO]
Marketing - Marketing / Market Research / Social Media Marketing

English term or phrase: Brand Love

Liebe ist ab sofort messbar:
Es geht um eine Anwendung zur Messung und Überwachung des Einflusses sozialer Medien auf die Marke als Teil des Markenmarketings:

Gemessen werden demnach: Markenbewusstsein, Markenliebe (???), Meinungsaustausch zu Marken (???) und Markenempfehlungen.

This is a software application that enables organizations to gain insight into the business benefits delivered by social across brand marketing business outcomes including Brand Awareness, ***Brand Love***, Brand Mindshare, and Brand Advocacy.

...

This web application offers metrics and underlying measures correlated to brand marketing business outcomes (starting with Brand Awareness, ***Brand Love***, Mindshare, and Advocacy) for the specific geographic region, brand, and organization where the marketing initiatives occurred.

Gibt es einen anderen eingeführten Fachausdruck für "Brand Love"? Es gibt Ghits für Markenliebe, markenliebe24 usw., aber das sind Firmen- oder Blogbezeichnungen.

Vielen Dank im Voraus für Eure Unterstützung.

Daniel Gebauer KudoZ activity Questions: 534 (none open) (30 closed without grading) Answers: 1690 Spain
Local time: 10:57

Markenliebe

Explanation:
Scheint gängig:
http://expeditionego.net/archiv/markenliebe-wie-man-sie-los-...
http://advertising.microsoft.com/deutschland/coca-cola-happi...
Ansonsten wird es häufig unübersetzt gelassen. Hier ein Beispiel, wo beides zugleich der Fall ist:
http://books.google.de/books?id=AzSiUj1jBx4C&pg=PA113&lpg=PA...

Selected response from:

Leonhard Schmeiser
Austria
Local time: 10:57

Grading comment

Danke und siehe Kommentar oben.
4 KudoZ points were awarded for this answer

Summary of answers provided

2 +4

Markentreue

Coqueiro

4 +1

emotionale Markenbindung

Regina Eichstaedter

Liebe zur Marke

David Hollywood

Markenliebe

Leonhard Schmeiser

Markenaffinität

Oliver_F

Discussion entries: 3

Answers

3 mins confidence:

brand love Liebe zur Marke

Explanation:
Aus Liebe zur Marke: Renault Markenclubs zeigen Flagge. Qualität · Pressespiegel · Renault Kangoo Z.E. glänzt im Auto Bild–Praxistest · Renault hängt Toyota ...

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Note added at 3 mins (2012-01-10 23:51:17 GMT)
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Global Branding Nachhaltigkeit, Sicherheit und Liebe zur Marke Ode an die Lieblingsmarke. PDF-Artikel. Österreich - Auf viel Gefühl setzt der Österreichische

--------------------------------------------------
Note added at 5 mins (2012-01-10 23:52:32 GMT)
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Sie fährt sozusagen „Trittbrett“. Nur die Liebe zur Marke zahlt sich aus. Marke Positionierung. Fotos: Creativ Collection; Coenenpoos ...

David Hollywood
Local time: 05:57
Works in field
Native speaker of:

English
PRO pts in category: 4

Notes to answerer

Asker: OK, so wie bei McDoof: Ich liebe es.

6 mins confidence:

peer agreement (net): +4

brand love Markentreue

Explanation:
mein Vorschlag.

Coqueiro
Local time: 10:57
Native speaker of:

German
PRO pts in category: 8

Notes to answerer

Asker: Ja, Liebe und Treue ... das passt ja manchmal zusammen.

Asker: Ich habe "Liebe zur Marke" genommen, die Zeit drängte und für Treue hat sich ja "fidelity" etabliert. Danke sehr!

6 hrs confidence:

brand love

Markenliebe

Leonhard Schmeiser
Austria
Local time: 10:57
Works in field
Native speaker of:

German
PRO pts in category: 4

Grading comment

Danke und siehe Kommentar oben.

Notes to answerer

Asker: Danke Leonhard.

7 hrs confidence:

peer agreement (net): +1

brand love emotionale Markenbindung

Explanation:
...

--------------------------------------------------
Note added at 7 hrs (2012-01-11 07:10:39 GMT)
--------------------------------------------------

http://www.tns-infratest.com/presse/pdf/autorenbeitraege/200...

--------------------------------------------------
Note added at 7 hrs (2012-01-11 07:15:14 GMT)
--------------------------------------------------

... bewirkt eine Art "Tunnelblick" auf die Lieblingsmarke, der diese gegen WEttbewerber immunisiert...

"brand mindshare": Auseinandersetzung mit der Marke?

Regina Eichstaedter
Local time: 10:57
Specializes in field
Native speaker of:

German
PRO pts in category: 15

Notes to answerer

Asker: Danke Regina

10 hrs confidence:

brand love Markenaffinität

Explanation:
...wäre mein Vorschlag. Markentreue wäre m.E. eigentlich eher Brand Loyalty

Oliver_F
Local time: 10:57
Works in field
Native speaker of:

German
PRO pts in category: 4

Notes to answerer

Asker: Danke Oliver.

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Changes made by editors

Jan 12 - Changes made by Leonhard Schmeiser:
Created KOG entry	KudoZ term => KOG term

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Brand Love

German translation: Markenliebe

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Brand Love

German translation: Markenliebe

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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