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global brand equity

German translation: Gesamt(markt)wert der Marke

06:44 Jul 1, 2001
English to German translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: global brand equity
none provided
Silke Namuth (X)
Germany
Local time: 03:25
German translation:Gesamt(markt)wert der Marke
Explanation:
this term apparently refers to the overall market value of a trademark/servicemark.

See for a good explanation and definitions of the term "brand equity":
www.dssresearch.com/library/brandequity/understanding.asp
Selected response from:

Beate Boudro (X)
United States
Local time: 19:25
Grading comment
Thanks everybody. I think the exact translation will vary according to the context, but you've given me some very good ideas.
4 KudoZ points were awarded for this answer



Summary of answers provided
na +1globale Brand Equity/ globales Markenkapital
Ute Wietfeld
nabin auch nicht sicher, aber könnte es sich auf den Wert beziehen, den der Markenname hat?
Annegret Robinson
naMarkennamen als weltweiter / globaler Wettbewerbsvorteil
Katrin Zinsmeister
naGesamt(markt)wert der Marke
Beate Boudro (X)
naMarkenwerte - weltweit
Dipl.-Kfm. Bernhard Aicher MBA
na -1globales Marke-Eigenkapital
Elster


  

Answers


1 hr peer agreement (net): -1
globales Marke-Eigenkapital


Explanation:
nach bestem Wissen übersetzt

Elster

Peer comments on this answer (and responses from the answerer)
disagree  Katrin Zinsmeister: In any case it should be "globales Markeneingenkapital" but don´t understand what this may mean..
39 mins
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2 hrs
bin auch nicht sicher, aber könnte es sich auf den Wert beziehen, den der Markenname hat?


Explanation:
siehe oben

Annegret Robinson
Local time: 03:25
Native speaker of: Native in GermanGerman
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2 hrs peer agreement (net): +1
globale Brand Equity/ globales Markenkapital


Explanation:
I did a search on web.de and found the term mainly used in English, occasionally as "Markenkapital" with the following definition, website below:

Brand Equity
Entstehen: 80er Jahren
Definition:
"Markenkapital" (Eigenkapital, das eine Marke repräsentiert)
Brand Equity (BE) ist das Mehr an Geld, das der Verbraucher bereit ist, für eine bestimmte Marke gegenüber einem funktional gleichwertigen Produkt mit keinem oder einem anderen Markennamen zu zahlen.
Hope this helps



    Reference: http://www.home.snafu.de/herbst/brand_e.htm
Ute Wietfeld
United Kingdom
Local time: 02:25
Specializes in field
Native speaker of: German

Peer comments on this answer (and responses from the answerer)
agree  Alexander Schleber (X): sounds very good
12 mins
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5 hrs
Markennamen als weltweiter / globaler Wettbewerbsvorteil


Explanation:
Schlage alternative (und weniger fachsprachliche) Formulierung vor, vielleicht passt die in Deinem Zusammenhang besser...
Good luck!

Katrin Zinsmeister
Local time: 22:25
Native speaker of: Native in GermanGerman
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6 hrs
Gesamt(markt)wert der Marke


Explanation:
this term apparently refers to the overall market value of a trademark/servicemark.

See for a good explanation and definitions of the term "brand equity":
www.dssresearch.com/library/brandequity/understanding.asp


    Reference: http://www.dssresearch.com/library/brandequity/understanding...
Beate Boudro (X)
United States
Local time: 19:25
Native speaker of: Native in GermanGerman
PRO pts in category: 4
Grading comment
Thanks everybody. I think the exact translation will vary according to the context, but you've given me some very good ideas.
Login to enter a peer comment (or grade)

8 hrs
Markenwerte - weltweit


Explanation:
Es wäre sowohl möglich, dass hier der Wert einer Weltmarke, oder mehrerer Marken in der Welt gemeint ist, als auch Markenwert im Sinne eines Vermögenswertes.

Mit der vorliegenden Übersetzung sollten beide Möglichkeiten erfasst sein.

HDH


    Hamblock/Wessels, Erfahrungswerte
Dipl.-Kfm. Bernhard Aicher MBA
Local time: 03:25
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 8
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