First Moment of Truth

German translation: erster Augenblick der Wahrheit

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	First Moment of Truth
German translation:	erster Augenblick der Wahrheit
Entered by:	Katrin Suchan

08:23 Dec 9, 2004

English to German translations [PRO]
Marketing - Marketing / Market Research / PP-Pr�sentation

English term or phrase: First Moment of Truth

In einer PP-Präsentation zum Thema Marketing:

"Analysis of XY data should build the base for a sound understanding of First Moment of Truth".

oder an anderer Stelle (Überschrift):
"XY tools to help winning at the First Moment of Truth"

Mit dem "Moment der Wahrheit" komme ich da irgendwie ins Stolpern...

Vielen Dank im Voraus für Eure Hilfe!

Katrin Suchan KudoZ activity Questions: 111 (none open) (5 closed without grading) Answers: 314
Local time: 06:47

den "ersten Augenblick der Wahrheit"

Explanation:
zahlreiche Google hits;
First m o t = Kunde wählt aus oder kauft
second m o t = kunde wird beliefert

Selected response from:

Horst2
Local time: 06:47

Grading comment

Oh je, wem die Punkte geben... Steffen lag ja auch goldrichtig (seine Umschreibung hatte ich bisher fast wörtlich schon stehen)... Horst hat mich allerdings mit dem richtigen Link versorgt, da es tatsächlich um P+G geht!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +3

den "ersten Augenblick der Wahrheit"

Horst2

3 +2

Stunde der Wahrheit / erste Nagelprobe / Feuertaufe / Bewährungsprobe

Steffen Walter

entscheidender Moment

Harry Bornemann

Answers

10 mins confidence:

peer agreement (net): +3

first moment of truth

den "ersten Augenblick der Wahrheit"

Explanation:
zahlreiche Google hits;
First m o t = Kunde wählt aus oder kauft
second m o t = kunde wird beliefert

Reference: http://www.kraus-und-partner.de/knowledgebase/faz-artikelFD1...

Horst2
Local time: 06:47
Native speaker of:

German
PRO pts in category: 4

Grading comment

9 mins confidence:

peer agreement (net): +2

first moment of truth Stunde der Wahrheit / erste Nagelprobe / Feuertaufe / Bewährungsprobe

Explanation:
- ein paar lose aneinandergereihte Ideen -

--------------------------------------------------
Note added at 10 mins (2004-12-09 08:34:13 GMT)
--------------------------------------------------

paraphrasiert: ... wenn es zum ersten Mal (richtig) darauf ankommt

Steffen Walter
Germany
Local time: 06:47
Works in field
Native speaker of:

German
PRO pts in category: 390

44 mins confidence:

entscheidender Moment

Explanation:
Passt besonders, wenn der "Second Moment of Truth" nicht vorkommt.
Sonst müsste man doch noch "erster" und "zweiter" verwenden.

Harry Bornemann
Mexico
Local time: 22:47
Specializes in field
Native speaker of: German
PRO pts in category: 12

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First Moment of Truth

German translation: erster Augenblick der Wahrheit

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