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fractional factorial designs

German translation: teilfaktorieller Versuchsplan


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:fractional factorial design
German translation:teilfaktorieller Versuchsplan
Entered by: Steffen Walter
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21:58 Jan 18, 2007
English to German translations [PRO]
Bus/Financial - Mathematics & Statistics / Conjointanalyse
English term or phrase: fractional factorial designs
Der Begriff wird im letzten Satz genannt.

Conjoint analysis is a technique for measuring respondent preferences about the attributes of a product or service. It is the ideal tool for new/improved product development and asks the respondents to make choices, by trading off features one against the other, either by ranking or choosing one of several product combinations. These techniques identify buyer preferences for product features, the most desired set of features for a product, and what tradeoffs buyers are willing to make for their desired product.

Using conjoint analysis, you can determine both the relative importance of each attribute (e.g. packaging size, storage, frequency of administration, duration, price) as well as which levels of each attribute are most preferred. It is also useful to gauge market reaction when a product (attribute) will change. e.g. what will happen to the market share of brand A if its price increases with 10%?

Adaptative conjoint proposes preference measurement where in the first step respondents provide self-explicated preference or importance of attributes. This hybrid approach provides the initial estimates of the part-worths which are then updated using **fractional factorial designs**.
xxx@caduceus
United States
Local time: 22:41
teilfaktorieller Versuchsplan
Explanation:
Auf der genannten Webseite wird das erklärt: Ein vollfaktorieller Versuchsplan entsteht, wenn alle möglichen Einstellungen der Faktoren miteinander kombiniert werden. (...) Teilfaktorieller Versuchsplan: ...Man bildet diesen Versuchsplan zunächst wie den vollfaktoriellen, jedoch mit einem Faktor weniger. Usw...

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Note added at 46 Min. (2007-01-18 22:44:55 GMT)
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Ich sehe gerade, dass der Plural gefragt ist, also müsste es "teilfaktorielle Versuchspläne" heißen.
Selected response from:

Gabi Franz
Local time: 06:41
Grading comment
Spitze! Vielen Dank, Gabi.
4 KudoZ points were awarded for this answer



Summary of answers provided
4teilfaktorieller VersuchsplanGabi Franz


  

Answers


45 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
teilfaktorieller Versuchsplan


Explanation:
Auf der genannten Webseite wird das erklärt: Ein vollfaktorieller Versuchsplan entsteht, wenn alle möglichen Einstellungen der Faktoren miteinander kombiniert werden. (...) Teilfaktorieller Versuchsplan: ...Man bildet diesen Versuchsplan zunächst wie den vollfaktoriellen, jedoch mit einem Faktor weniger. Usw...

--------------------------------------------------
Note added at 46 Min. (2007-01-18 22:44:55 GMT)
--------------------------------------------------

Ich sehe gerade, dass der Plural gefragt ist, also müsste es "teilfaktorielle Versuchspläne" heißen.


    Reference: http://www.versuchsmethoden.de/Versuchsplaene.htm
    Reference: http://www.versuchsmethodik.de/plaene/teil.htm
Gabi Franz
Local time: 06:41
Native speaker of: Native in GermanGerman
PRO pts in category: 8
Grading comment
Spitze! Vielen Dank, Gabi.
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Changes made by editors
Jan 19, 2007 - Changes made by Steffen Walter:
Field (specific)Marketing / Market Research => Mathematics & Statistics


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