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category offense

German translation: (aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / Programm


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23:01 May 18, 2010
English to German translations [PRO]
Marketing - Retail
English term or phrase: category offense
Es geht um Innovationen bei einem Sportwarenhersteller, was ist hier wohl unter category offense zu verstehen?

Jeff Nichols, GM of xx Factory Stores, has embraced the mantra “xxx Retail is our Brand” and instilled it in the 6,000-plus factory-store employees who continue to elevate the consumer experience by successfully applying the category offense on planning and executing the retail business.
Birgit Schrader
Brazil
Local time: 22:50
German translation:(aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / Programm
Explanation:
Not quite the same term, but "category" here is most likely related to "category" as in "category killer" (see web reference provided)
Selected response from:

Werner Patels
Canada
Local time: 19:50
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
3(aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / ProgrammWerner Patels


Discussion entries: 3





  

Answers


36 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
(aggressive(s) / aggressiv angewandte(s)) branchen-spezifische(s) Offensive / Strategie / Programm


Explanation:
Not quite the same term, but "category" here is most likely related to "category" as in "category killer" (see web reference provided)


    Reference: http://en.wikipedia.org/wiki/Category_killer
Werner Patels
Canada
Local time: 19:50
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 8
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Changes made by editors
May 19, 2010 - Changes made by Steffen Walter:
Field (specific)Business/Commerce (general) => Retail


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