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English to German translations [PRO]
Marketing - Retail / POS; Merchandising-Techniken; Kundenkaufgewohnheiten | | English term or phrase: colour run | This area can be used for [name of company]'s display units, which
displays [name of company]'s fragrances in a 'colour-run' to attract maximum
attention. The 'colour run' runs vertically, which is a proven method of
ensuring customers can find all other products available in the fragrance they
have chosen.
Wenn jemand den deutschen Fachbegriff für "colour run" parat hat, wäre ich dafür unendlich dankbar! |
| | | Farbgruppe | Explanation:
Hallo,
ich möchte "Farbgruppe" vorschlagen.
In diesem Artikel über visuelles Marketing bei Bekleidung wird der Begriff auch in einem ähnlichen Sinne wie "colour run" verwendet: "Beim Aufbau der Rückwand gilt das Prinzip: von hell nach dunkel. Die Farbgruppen, so Sell, sollten von links nach rechts in Leserichtung und nicht von oben nach unten aufgebaut werden. Der Kunde erkenne dann schon vom Lauf her, in welcher Farbpalette das entsprechende Produkt zu haben ist." (http://www.textilwirtschaft.de/service/archiv/pages/show.php...
MfG
Anett |
| Selected response from:
 EN2DE
Germany
Local time: 03:50
| Grading comment Herzlichen Dank, Anett, und auch an alle anderen!
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| Changes made by editors |
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| Jan 11, 2011 - Changes made by EN2DE: | | Created KOG entry | KudoZ term => KOG term |
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The translation workplace 
