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The English is of course appalling, but I take it to be saying that the imprint of a woman's heel is smaller than that of a man (I assume "heel footpad" is the part of the heel that actually makes contact with the ground).
Explanation: Da es sich um Schuhe, vermutlich Laufschuhe, handelt. Bin aber nicht sicher ob das passt.
Ich habe auf einer website den Ausdruck 'shock absorbing pad for the heel' gefunden.
Hope this helps,