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English to German translations [PRO] Bus/Financial - Telecom(munications) | | English term or phrase: driving motivation | Developing apps and content are two important and separate lines of business, but companies who do both are a step ahead of the game.
This is the driving motivation behind XXX, a mobile applications developer based in Düsseldorf. The company, one of the leading 125 worldwide identified in the 3G report, slickly combines its value-added services offering with an end-to end ASP model.
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|  Daniela SchlöderKudoZ activityQuestions: 223 (none open) ( 1 closed without grading) Answers: 25 Germany
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| | wichtigste Triebfeder | Explanation: oder 'Haupttriebfeder bei XXX' ist mein Vorschlag, um mal nicht mit ins allgemeine Zustimmen zu verfallen ...
Wie erwähnt, 'Hauptmotivation' ist auch schön. |
| Selected response from:
Eckhard Boehle Germany Local time: 08:31
| Grading comment Thanx! 3 KudoZ points were awarded for this answer |
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6 mins confidence:  peer agreement (net): +13 die treibende Motivation, die treibende Kraft
Explanation: driving motivation ist meiner Meinung nach ein Pleonasmus, daher die zweite Suggestion.
Grüsse,
Elisabeth
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