| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | English term or phrase: | lead generation | | Greek translation: | δημιουργίας προφίλ υποψήφιων πελατών/εύρεση υποψηφίων πελατών/Ανάπτυξη πελατολογίου | | Entered by: |   Spiros Doikas |
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Bus/Financial - Business/Commerce (general) | | | | Selected response from:
Spiros Doikas
Greece
Local time: 12:03
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| Reference: Creation or generation of prospective consumer interest
Reference information:
For pure reference :
Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Often lead generation is associated with marketing activity targeted at generating sales opportunities for a company's sales force. Therefore a lead is correctly described as information regarding or provided by a consumer that may be interested in making a purchase. Whereas, generation is one of a myriad of activities that may produce that information and perceived interest.
Δεν θέλω να προτείνω κάτι συγκεκριμένο - έχω ελάχιστη εμπειρία - απλά ίσως να ήθελες να λάβεις υπόψιν τα εξής : συλλογή και επεξεργασία πληροφοριών (για την προώθηση προιόντων)
| Madlyn
Italy
Native speaker of:  Greek
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