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Marketing - Marketing / Market Research | | English term or phrase: moving the middle | in a marketing presentation
Title: moving the middle with undemocratic coaching |
| SGOUZAKudoZ activityQuestions: 604 ( 9 open) ( 19 without valid answers) Answers: 55
| Local time: 09:51
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| | Greek translation:απομάκρυνση από κάθε συμβιβασμό | Explanation:
Βλέπε link παρακάτω
I've written before about the tactics AR people use to get their way. One of the more effective tactics is something called "moving the middle." I first heard about this tactic years ago when I attended a symposium for researchers, medical students and physicians on the topic of Animal Rights. The speakers included someone from the AMA - a physiologist by training - whose name now escapes me. He made what I thought was a very telling point.
He asked us to think of what scientists do with animals, and then how the AR people defined their own extreme position in opposition. He imagined for us a continuum, with the AR people at one end, and the researchers at the other: the AR people wanted to abolish the use of animals in research altogether, the researchers didn't want that to happen. What about compromise? he asked.
Compromise sounds reasonable, right? Two sides disagree, so they negotiate until they reach a position somewhere in the middle.
That's fair - it's the 'merican way, after all. Right?
Well, no. Compromise is not always right.
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| Selected response from:
Ioanna Daskalopoulou
Local time: 09:51
| Grading comment | 3 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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1 hr confidence:   απομάκρυνση από κάθε συμβιβασμό
Explanation:
Βλέπε link παρακάτω
I've written before about the tactics AR people use to get their way. One of the more effective tactics is something called "moving the middle." I first heard about this tactic years ago when I attended a symposium for researchers, medical students and physicians on the topic of Animal Rights. The speakers included someone from the AMA - a physiologist by training - whose name now escapes me. He made what I thought was a very telling point.
He asked us to think of what scientists do with animals, and then how the AR people defined their own extreme position in opposition. He imagined for us a continuum, with the AR people at one end, and the researchers at the other: the AR people wanted to abolish the use of animals in research altogether, the researchers didn't want that to happen. What about compromise? he asked.
Compromise sounds reasonable, right? Two sides disagree, so they negotiate until they reach a position somewhere in the middle.
That's fair - it's the 'merican way, after all. Right?
Well, no. Compromise is not always right.
Reference: http://brianoconnor.typepad.com/animal_crackers/2004/08/ar_t...
| Ioanna Daskalopoulou
Local time: 09:51
Specializes in field
Native speaker of:  Greek, English
PRO pts in category: 3
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9 hrs confidence: πως να πείσεις τους αναποφάσιστους
Explanation:
I think in this context "moving the middle" refers to tactics/strategy used or designed to persuade undecided decision makers (buyers, voters, etc.) to make the decision you, as the marketer/position holder, want them to make. Essentially, the "middle", as a noun, refers to the group of people "in the middle" on a given topic.
See the below article, entitled "Moving the Middle on Marriage":
Marriage is about lifetime commitment, responsibilities and obligations. ***If we can persuade people in the middle*** that gay couples want to get married for those reasons — not simply to gain a list of legal rights and benefits — we’ll connect with them in a far deeper way.
Second, we must directly address ***the middle’s*** concerns. Changing the subject isn’t sufficient — ***the middle's*** concerns aren’t a secret, and we do better when we acknowledge them. For example, nearly half of ***people in the middle*** attend church at least once a week, and they have religious concerns about marriage. But when people are reassured that no church or pastor would ever be forced to perform same-sex marriages, the concern significantly decreases.
We need to apply this lesson to the other concerns ***the middle*** still harbors. A new report analyzing the Prop. 8 battle found that 500,000 parents who supported same-sex marriage at the beginning of the campaign voted to ban it by Election Day. In their ads, opponents of same-sex marriage tapped into fears about children, triggering concerns about what allowing gay and lesbian couples to marry would mean for kids. ***If we’re going to move the middle***, we need to figure out how to quell these fears, rather than ignoring or dismissing them.
Read more: http://www.politico.com/news/stories/0810/41214.html#ixzz1Gj...
|  Ioanna Karamanou
Local time: 02:51
Works in field
Native speaker of: English, Greek
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