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Explanation: Persze attól függ, hogy az ügyfél (vagy aki írta az eredeti angol szöveget) mit ért azalatt, hogy "customer development". A többség új ügyfelek begyűjtését, ügyfélkör bővítését érti. De van ahol nem cécóznak és egy azon ember látja el ezeket a feladatokat, aki amúgy az ügyfélkapcsolatokkal (customer relationship) is foglalkozik. Ha kifejezetten a customer development a feladata, akkor az új ügyfelek megnyerése a cél.
"CUSTOMER DEVELOPMENT
THE CHALLENGE: Our experience tells us that the nuts and bolts of working together across cultures requires considerable skill development and managerial expertise. Another area that requires attention is the development of new customers across cultural boundaries. Hollaway Group has spent years observing, learning and applying the principles of finding new customers from another culture, building long lasting trust relationships with them, and maintaining their business over time."
"How to get new accounts and new customers is the #1 concern of any business. How to get the new customers you need to provide the income your business requires is a matter of prime importance to survival and growth. Many businesses, large and small, approached new customer acquisition in a haphazard, unplanned, and uncoordinated way. The results are usually disappointing, expensive, and inadequate from the standpoint of a contribution of to the profitability and success of your business. ·
This book has been independently rated for overall content, quality of instructions and value by RGC, Inc., a business consulting firm specializing in business startup, management consulting and business operation procedures."
"# Ügyfélkör bővítés
Az SPSS ügyfélkör bővítést célzó prediktív elemező megoldása minimalizálja az ügyfélszerzés költségét, ezáltal arra az ügyfélszerző stratégiára tud koncentrálni, ami jövedelmező és lojális ügyfeleket biztosít. Az SPSS prediktív megoldásaival előre jelezhető, hogy melyik marketing program biztosítja a legmagasabb válaszadási arányt, újradefiniálhatók a szegmensek, kiválasztható az optimális célközönség. Az ügyfélszerző kampányokat egy proaktív követelés kockázatkezelővel optimalizálhatja, így előre kiszűrhetők azok a lehetséges ügyfelek, akik nagy követeléskockázatot jelentenek."
-------------------------------------------------- Note added at 7 hrs (2008-10-28 13:07:16 GMT) --------------------------------------------------
"2. Customer Development – opportunities to sell more of your current products and services to
new customers (page 8), ...
....
IDENTIFYING CUSTOMER DEVELOPMENT OPPORTUNITIES
Background
If you’ve exhausted all your new opportunities with your current customers, or if you just
want to broaden your customer base, you may want to try a customer development
approach to identifying opportunities. With this approach, you seek to identify new
customers for your current most profitable products and services. This can be
accomplished in two steps:
1. New customers who are the same as (or very similar to) your current customers. This is simply
a matter of identifying all the other people or organizations that are like your current
customers. For example, the Diversity Institute provides cultural competency services to three
local hospitals. They could identify all the other hospitals and similar facilities that they are
currently not servicing.
2. New customers who are different than your current customers, but who could benefit from
your products or services. To continue the previous example, the Institute could identify other
organizations that need to be culturally competent, like social service organizations, schools,
government agencies, and corporations."
"2. Customer Development – opportunities to sell more of your current products and services to
new customers (page 8), ...
....
IDENTIFYING CUSTOMER DEVELOPMENT OPPORTUNITIES
Background
If you’ve exhausted all your new opportunities with your current customers, or if you just
want to broaden your customer base, you may want to try a customer development
approach to identifying opportunities. With this approach, you seek to identify new
customers for your current most profitable products and services. This can be
accomplished in two steps:
1. New customers who are the same as (or very similar to) your current customers. This is simply
a matter of identifying all the other people or organizations that are like your current
customers. For example, the Diversity Institute provides cultural competency services to three
local hospitals. They could identify all the other hospitals and similar facilities that they are
currently not servicing.
2. New customers who are different than your current customers, but who could benefit from
your products or services. To continue the previous example, the Institute could identify other
organizations that need to be culturally competent, like social service organizations, schools,
government agencies, and corporations."
Explanation: Az ügyfelek igényeinek megismerése, azok kielégítése a cél...
A kapcsolatot (az üzletmenetet) fejleszti/támogatja, nem az ügyfelet.
Marketing blabla: "XXX Customer Development is a systematic way to get to know your customers intimately -- their needs, priorities, budgets, decisions, and motivations.
This time-tested process overlaps the product development lifecycle, to ensure that your product does not end up as yet another technology looking for a place to happen.
It is equally effective whether you are a start-up or in a market expansion stage. You can apply the process to more successfully launch your products and services into new, existing, or re-defined markets."
Attila Bielik Hungary Local time: 04:15 Works in field Native speaker of: Hungarian PRO pts in category: 8
The translation workplace 
