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first shelf exercise

Hungarian translation: első polc (típusú) áruelhelyezés


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:first shelf exercise
Hungarian translation:első polc (típusú) áruelhelyezés
Entered by: Ildiko Santana
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15:33 Apr 8, 2010
English to Hungarian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: first shelf exercise
Piackutatási felmérés egyik rovata. Ezek között szerepel: aided brand awareness, spontaneous brand awareness, verbal brand list...
Ildiko Santana
United States
Local time: 19:44
"első polc" (típusú) árufeltöltési módszer
Explanation:
Itt shelf allocation-ről (polckiosztásról) lehet szó.
Tehát magyarul: melyek azok a polcok egy üzletben vagy polcrészek, amelyek a legjobban felkeltik a vásárlók figyelmét? Nyilván az első polcot veszi észre legelőször a vásárló.

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.106...

"Note that more units of the first item are reserved for the first shelf location"

Strategic Retail Management: Text and International Cases
By Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

"Highly Valuable Store Areas Space allocation also needs to be based on the quality of ... especially the first shelf or other fixtures that customers face immediately after entering the store"
Selected response from:

Katalin Szilárd
Hungary
Local time: 04:44
Grading comment
Köszönöm!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4"első polc" (típusú) árufeltöltési módszer
Katalin Szilárd


Discussion entries: 4





  

Answers


34 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
"első polc" (típusú) árufeltöltési módszer


Explanation:
Itt shelf allocation-ről (polckiosztásról) lehet szó.
Tehát magyarul: melyek azok a polcok egy üzletben vagy polcrészek, amelyek a legjobban felkeltik a vásárlók figyelmét? Nyilván az első polcot veszi észre legelőször a vásárló.

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.106...

"Note that more units of the first item are reserved for the first shelf location"

Strategic Retail Management: Text and International Cases
By Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

"Highly Valuable Store Areas Space allocation also needs to be based on the quality of ... especially the first shelf or other fixtures that customers face immediately after entering the store"


Katalin Szilárd
Hungary
Local time: 04:44
Meets criteria
Specializes in field
Native speaker of: Native in HungarianHungarian
PRO pts in category: 45
Grading comment
Köszönöm!

Peer comments on this answer (and responses from the answerer)
agree  Balázs Sudár: "első polc" módszer?
4 hrs
  -> Köszönöm!

agree  Erzsébet Czopyk: Balázsnak: pontosan
14 hrs
  -> Köszönöm!

agree  mytranslator
20 hrs
  -> Köszönöm!

agree  Tradeuro Language Services
1 day23 hrs
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Changes made by editors
Apr 10, 2010 - Changes made by Ildiko Santana:
Edited KOG entryIldiko Santana's old entry - "first shelf exercise" => "\"első polc\" (típusú) áruelhelyezés"


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