English to Indonesian translations [PRO]
Bus/Financial - Business/Commerce (general) | | English term or phrase: upsell | Customer Management Programmes (including cross sell, upsell, retention programmes)
Thanks in advance |
| | | Selected response from:
  Ikram Mahyuddin
Indonesia
Local time: 07:06
| Grading comment Thanks banget mas Ikram!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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40 mins confidence:  
1 hr confidence: peningkatan daya jual
Explanation:
1. Up-selling is a sales technique whereby a saleperson attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling implies selling something that is more profitable or otherwise preferable for the seller instead of the original sale. A different technique is cross-selling in which a seller tries to sell something else in addition to the original sale.
Some examples of up-sales include:
1. suggesting a premium brand of alcohol when a brand is not specified by a customer (such as offering Captain Morgan if a customer simply requests a "Rum and Coke").
2. selling an extended service contract for an appliance
3. suggesting a customer purchase more RAM or a larger hard drive when servicing his or her computer
4. selling luxury finishing on a vehicle
5. suggesting a brand of watch that the customer hasn't previously heard of as an alternative to the one they are considering.
6. suggesting a customer purchase a more extensive car wash package.
(http://en.wikipedia.org/wiki/Upsell)
| Rahmad Ibrahim
Indonesia
Local time: 07:06
Specializes in field
Native speaker of:  Indonesian
PRO pts in category: 5
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2 hrs confidence:
15 hrs confidence:
16 hrs confidence: peer agreement (net): +2 menjual-tambah (up-sales = penjualan-tambah)
Explanation:
Saya pernah menerjemahkan fail presentasi sebuah bank, ada istilah cross-sell, up-sell ... saya terjemahkan menjadi menjual-silang dan menjual-tambah ... menjual-silang berarti membujuk nasabah utk membeli barang/jasa selain dari yang sudah ia miliki, sedangkan menjual-tambah adalah membujuk nasabah utk membeli tambahan nilai dari barang/jasa yang sudah ia miliki.
Baik cross-sell maupun up-sell berarti peningkatan penjualan, hanya sifatnya berbeda
| Adrian Prasetya
Indonesia
Local time: 07:06
Specializes in field
Native speaker of: Indonesian
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