English to Indonesian translations [PRO] Bus/Financial - Business/Commerce (general) | | English term or phrase: upsell | Customer Management Programmes (including cross sell, upsell, retention programmes)
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 Ikram Mahyuddin Indonesia Local time: 05:36
| Grading comment Thanks banget mas Ikram! 4 KudoZ points were awarded for this answer |
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Explanation: 1. Up-selling is a sales technique whereby a saleperson attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling implies selling something that is more profitable or otherwise preferable for the seller instead of the original sale. A different technique is cross-selling in which a seller tries to sell something else in addition to the original sale.
Some examples of up-sales include:
1. suggesting a premium brand of alcohol when a brand is not specified by a customer (such as offering Captain Morgan if a customer simply requests a "Rum and Coke").
2. selling an extended service contract for an appliance
3. suggesting a customer purchase more RAM or a larger hard drive when servicing his or her computer
4. selling luxury finishing on a vehicle
5. suggesting a brand of watch that the customer hasn't previously heard of as an alternative to the one they are considering.
6. suggesting a customer purchase a more extensive car wash package.
(http://en.wikipedia.org/wiki/Upsell)
| Rahmad Ibrahim Indonesia Local time: 06:36 Specializes in field Native speaker of: Indonesian PRO pts in category: 2
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