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Greenwashing

Indonesian translation: pengelabuan citra

20:11 Mar 27, 2009

English to Indonesian translations [PRO]
Marketing - Marketing / Market Research / Green

English term or phrase: Greenwashing

Greenwashing is misleading consumers regarding a company’s environmental practices or the environmental benefits of a product.

Apa padanan yang tepat dan singkat untuk “greenwashing”?
Terima kasih atas bantuan rekan-rekan.
Salam hangat,
WS

Wiyanto Suroso KudoZ activity Questions: 1 (none open) Answers: 438 Indonesia
Local time: 22:57

Indonesian translation:pengelabuan citra

Explanation:
Dari rujukan yg saya dapat,
greenwashing = pengelabuan citra

Namun demikian, saya sendiri lebih cenderung mengusulkan 'pengelabuan citra lingkungan' agar makna yg dimaksud jadi lebih jelas.

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Note added at 4 hrs (2009-03-28 00:30:40 GMT)
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Ref.:
. . . perusahaan sedang melakukan upaya *greenwash* (*pengelabuan citra*) . . ..
www.csrindonesia.com/data/articles/20071105093214-a.pdf

. . . apabila perusahaan tidak meminimumkan dan mengkompensasi dampak negatifnya terlebih dulu namun langsung terjun dalam kegiatan amal, itu disebut *greenwash* alias *pengelabuan citra*.
http://www.korantempo.com/korantempo/cetak/2008/12/09/Opini/...

. . . melakukan corporate *greenwash* atau *pengelabuan citra* perusahaan belaka.
http://fe.elcom.umy.ac.id/mod/forum/discuss.php?d=2157

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Note added at 4 hrs (2009-03-28 00:33:44 GMT)
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. . . sesungguhnya adalah *pengelabuan citra* atau *greenwashing*.
http://cfcdcenter.or.id/index.php?option=com_content&task=vi...

Selected response from:

Hipyan Nopri
Indonesia
Local time: 22:57

Grading comment

Tarimo kasiah, Uda Hipyan
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +4

pengelabuan citra

Hipyan Nopri

pemutihan citra

Alex ST

Peduli lingkungan semu

Rostiani

Answers

4 hrs confidence:

peer agreement (net): +4

greenwashing

pengelabuan citra

Hipyan Nopri
Indonesia
Local time: 22:57
Native speaker of:

Indonesian
PRO pts in category: 23

Grading comment

Tarimo kasiah, Uda Hipyan

22 hrs confidence:

greenwashing pemutihan citra

Explanation:
alternative:
pemutihan citra (ramah lingkungan) yang pada dasarnya suatu teknik/upaya untuk mendapat pengakuan ramah lingkungan dalam produk/layanan yang dihasilkan, padahal sesungguhnya itu hanya kedok.

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Note added at 22 hrs (2009-03-28 18:43:06 GMT)
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add from Example:
Analogous to brainwashing. Don't be fooled by dishonest companies employing greenwashing techniques. Combatting greenwashing.

Example sentence(s):

Greenwashing is a superficial nod to the environment that marketers and businesses that historically were not interested in sustainable concerns, are doing in order to improve their public relation standings with the consumer or public. Analogous to brain

Reference: http://www.lohas.com/glossary.html
Reference: http://www.britannica.com/blogs/2008/06/greenwash-rack-rate-...

Alex ST
Indonesia
Local time: 22:57
Specializes in field
Native speaker of:

Indonesian