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English to Indonesian translations [PRO] Marketing / Market Research / tobaco/cigarette | | English term or phrase: point of sale materials | | Retail communication does not influence their choices. However, outdoor signs and print advertising, it is allowed by law, would be one way to get them to switch brands. The current best option is the use of point of sale materials and consumer promotion. It is very difficult to approach this segment with direct marketing because their switching rate is too high. |
|  Regi2006KudoZ activityQuestions: 652 ( 3 open) ( 1 without valid answers) ( 3 closed without grading) Answers: 440 Indonesia
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| | materi promosi di titik akhir penjualan | Explanation: Definition: point-of-sale material
Marketing material displayed in order to advertise a product where it is being sold, e.g. posters, dump bins or spinners.
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 Catherine Muir Australia Local time: 13:02
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