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shelf talker


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04:40 Dec 19, 2011
English to Indonesian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: shelf talker
Shelf-talker adalah salah satu materi pemasaran, bersamaan dengan shelf-sticker dan flag chain, di antaranya. Saya membayangkan orang yang berdiri di lorong supermarket dan kemungkinan besar membawa sampel barang (kalau makanan, tester-nya).
Istilah ini mungkin umum di laporan Marketing.
nuitnoire
Local time: 10:02


Summary of answers provided
4 +1kartu / label promosi rak
Don Andantino
5Etalase Promosi
Ridha Harwan
4materi-promosi rak
Henny Willis
3 +1kartu etalase
Erich Ekoputra
3bahan promosi barang di rak
Wiyanto Suroso
3cetakan promosi etalase
Ikram Mahyuddin


Discussion entries: 1





  

Answers


42 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
kartu etalase


Explanation:

shelf sudah jelas dapat dipadankan dengan kaca pajang atau etalase.

Sesuai dengan definisi yang Anda berikan, talker sama dengan printed card/sign.

Ref: KBBI:
etalase n ... 2 tempat memamerkan barang-barang yg dijual;


Erich Ekoputra
Indonesia
Local time: 10:02
Works in field
Native speaker of: Native in IndonesianIndonesian
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Arif Rakhman
2 hrs
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
cetakan promosi etalase


Explanation:
imho

Ikram Mahyuddin
Indonesia
Local time: 10:02
Specializes in field
Native speaker of: Native in IndonesianIndonesian
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7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
bahan promosi barang di rak


Explanation:
Shelf Talker (POP yang diletakkan di sekitar rak display barang)

http://classwithoutwall.blogspot.com/2011/05/in-store-promot...

shelf talker: bahan promosi barang di rak pajangan untuk menarik perhatian calon pembeli

Wiyanto Suroso
Indonesia
Local time: 10:02
Specializes in field
Native speaker of: Native in IndonesianIndonesian
PRO pts in category: 11
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10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
kartu / label promosi rak


Explanation:
Memang istilah-istilah spesifik seperti ini agak susah dicari terjemahan bakunya. Namun begitu, kita masih dapat mencarikan / merumuskan padanannya dalam bahasa Indonesia berdasarkan pengertian istilah itu sendiri dalam bahasa sumbernya.

Yang saya tangkap dari konteks, shelf talker ini semacam media, biasanya berupa kartu atau label, yang biasanya ditempel atau diletakkan pada rak-rak penjualan di toko atau pasar swalayan yang berfungsi untuk menarik perhatian pengunjung kepada barang yang sedang dipromosikan.

Untuk mendapatkan padanan shelf talker, saya mencoba untuk membuat penjelasan di atas menjadi sebuah frasa yang bisa menjelaskan fungsinya: bentuk shelf talker berupa kartu atau label, fungsinya sebagai media promosi, dan ditempatkan pada rak. Dari sinilah saya mendapatkan padanan:

"Kartu / label promosi rak"

Itu pendapat saya. Mudah-mudahan bisa terpakai.

Don Andantino
Indonesia
Local time: 10:02
Native speaker of: Native in IndonesianIndonesian

Peer comments on this answer (and responses from the answerer)
agree  amanda_ts
127 days
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14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
materi-promosi rak


Explanation:
Materi promosi bisa berupa grafis, tulisan, atau kombinasi keduanya.


    Reference: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&frm=1&source=...
Henny Willis
United States
Local time: 22:02
Specializes in field
Native speaker of: Native in IndonesianIndonesian
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2 days1 hr   confidence: Answerer confidence 5/5
Etalase Promosi


Explanation:
Tambahan pilihan

Ridha Harwan
Indonesia
Local time: 10:02
Native speaker of: Native in IndonesianIndonesian
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Changes made by editors
Dec 19, 2011 - Changes made by nuitnoire:
Language pairIndonesian to English => English to Indonesian


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