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creative brief

Italian translation: briefing creativo

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	creative brief
Italian translation:	briefing creativo
Entered by:	Alberta Batticciotto

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15:44 Jun 9, 2005

English to Italian translations [PRO]
Advertising / Public Relations

English term or phrase: creative brief

a brief for the development of a new tv commercial, the title of the document is : Creative brief
Proposta/compito/riassunto/ di Creazione pubblicitaria?

Giovanna Lupi KudoZ activity Questions: 383 (none open) (6 without valid answers) (2 closed without grading) Answers: 201
Local time: 16:24

briefing creativo

Explanation:
gergo utilizzato dai pubblicitari

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Note added at 4 mins (2005-06-09 15:49:08 GMT)
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se non vuoi utilizzare il termine inglese, direi \"sunto/compendio\"

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Note added at 6 mins (2005-06-09 15:51:13 GMT)
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molte occorrenze in Google

http://www.dsy.it/showthread/t-18533.html

Il passo successivo è una riunione per il briefing creativo che porterà alla definizione degli aspetti operativi, già presenti su un modello cartaceo insieme all\'azienda. In questo modo possiamo operativamente agire con il cliente in modo tale da pianificare il modello globale per sviluppare, step by step l\'architettura. Il risultato di questa parte è il Project Plan che verrà messo a disposizione del cliente nella sua totalità su carta con tutti gli sviluppi successivi. Insieme al cliente si valuteranno gli step da attivare mese dopo mese con un time scheduling dettagliato.
Da http://www.netlifesrl.it/modules.php?op=modload&name=PagEd&f...

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Note added at 7 mins (2005-06-09 15:52:28 GMT)
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http://agix.it/factory.php

Selected response from:

Alberta Batticciotto
Local time: 16:24

Grading comment

Thank you
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

briefing creativo

Alberta Batticciotto

4 +1

indirizzo creativo

Giorgio Testa

brainstorming

Gianni Pastore

Discussion entries: 1

Answers

2 mins confidence:

peer agreement (net): +3

briefing creativo

Alberta Batticciotto
Local time: 16:24
Works in field
Native speaker of:

Italian
PRO pts in category: 12

Grading comment

Thank you

10 mins confidence:

peer agreement (net): +1

indirizzo creativo

Explanation:
anche:
indirizzo/direttive/istruzioni

Attenzione: 'Briefing' è un'altra cosa ---> è una riunione informativa nella quale vengono date le istruzioni.

Giorgio Testa
Local time: 16:24
Works in field
Native speaker of:

Italian
PRO pts in category: 44

5 hrs confidence:

brainstorming

Explanation:
Termine abbastanza accettato nell'ambiente, non saprei se può andare bene per il tuo contesto

Gianni Pastore
Italy
Local time: 16:24
Works in field
Native speaker of:

Italian
PRO pts in category: 16

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Italian translation: briefing creativo

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