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English to Italian translations [PRO]
Marketing - Advertising / Public Relations / pubblicità | | English term or phrase: image advertising | You see, after decades of working in advertising, I had developed a specialty, image advertising. Image advertising is selling the positive perception of a company or product. It is not merely selling the product advantage. For example, in image advertising, you sell Gillette the Best a Man Can Get - a campaign which I and my partner Vincent-Sebastian Taschetti launched in over 120 countries around the world. You create an image, a halo, a perception to the company beyond any one particular product. You are not as concerned about whether the razor has 2 blades or four - though that certainly contributes to the perception of being the best.
Instead you concentrate on the healthy values that make Gillette as a company #1 around the world! That’s image advertising! |
| | | pubblicità d'immagine | Explanation:
"Si divide generalmente in pubblicità commerciale (per la vendita dei prodotti e dei servizi) e in pubblicità d‘immagine (o, come si diceva un tempo, di prestigio), per costituire o migliorare l‘immagine di un prodotto o di un‘azienda, senza scopi immediati di vendita.".. appunto la "positive perception" di cui parla il testo.
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Consuelo Castellari
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The translation workplace 
