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house ads

Italian translation: autopromozione

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:house ads
Italian translation:autopromozione
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07:57 Feb 23, 2009
English to Italian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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autopromozione
Definition:
Autopromozione consiste di materiale pubblicitario (solitamente nei banner presenti su un sito web) in cui l'organizzazione proprietaria del sito promuove se stessa, il sito ed i servizi erogati attraverso il sito stesso. Spesso esposta nei periodi lasciati liberi da clienti paganti.
Selected response from:

Pompeo Lattanzi
Italy
Grading comment
4 KudoZ points were awarded for this answer

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Summary of translations provided
4 +2autopromozione
Pompeo Lattanzi


  

Translations offered


71 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
autopromozione


Definition from own experience or research:
Autopromozione consiste di materiale pubblicitario (solitamente nei banner presenti su un sito web) in cui l'organizzazione proprietaria del sito promuove se stessa, il sito ed i servizi erogati attraverso il sito stesso. Spesso esposta nei periodi lasciati liberi da clienti paganti.

Example sentence(s):
  • L'Autopromozione Sociale promuove la nascita e il consolidamento di nuove iniziative economiche per la riqualificazione ambientale e sociale del territorio di Roma. Secondo un approccio che coniuga interventi urbanistici e sviluppo della piccola imprenditoria, finanzia progetti di impresa volti alla creazione di nuova occupazione nelle aree periferiche della città, con un'attenzione particolare verso quelle attività economiche ... - Comune di Roma  
  • Scrivere di se stessi [modifica] Non so, forse ci sono altre considerazioni che sconsigliano di mettere questa regola, però, visto che il NPOV è un obiettivo di Wikipedia e che per definizione credo sia molto difficile essere oggettivi su se stessi, non si potrebbe scrivere da qualche parte che si scoraggia vivamente scrivere un articolo su di sé o sulle proprie opere? Mi pare che anche quando il - Wikipedia  
Pompeo Lattanzi
Italy
Local time: 19:48
Native speaker of: Native in ItalianItalian
PRO pts in category: 21

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Olga Buongiorno: Yes! Ciao Pompeo:-)
31 days
  -> Grazie Olga!

Yes  xxxTIL Ltd
56 days
  -> Grazie!
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