| English term or phrase: my role covers | | My role covers both the front-end and the back-end of marketing. The front-end requires us to understand our customers, our capabilities and the competitive landscape to define the products and solutions that meet our customer’s needs and values. It’s essential that we establish a continuous feedback loop with customers, through our OpCos, because customers can, and do, change their minds. The back-end is about marketing products and solutions customers favor. That means training the sales teams, positioning the products and producing the right sales tools and promotions to penetrate traditional and new markets. |
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The translation workplace 
peer agreement (net): +7