| brandjacking pirateria del marchio
Explanation:
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Note added at 11 min (2011-05-24 12:46:08 GMT)
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Brandjacking
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Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity. The term combines the notions of 'branding' and 'hijacking', and has been used since at least 2007 when it appeared in a Business Week article.[1] The tactic is often associated with use of individual and corporate identities on social media or Web 2.0 sites.
While similar to cybersquatting, identity theft or phishing in nature and in possible tactics, brandjacking is usually particular to a politician, celebrity or business and more indirect in its nature. A brandjacker may attempt to use the reputation of its target for selfish reasons or seek to damage the reputation of its target for malicious or for political or campaigning reasons. These reasons may not be directly financial, but the effects on the original brand-holder may often include financial loss - for example, negative publicity may result in the termination of a celebrity's sponsorship deal, or, for a corporation, potentially lead to lost sales or a reduced share price.
http://en.wikipedia.org/wiki/Brandjacking
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Note added at 14 min (2011-05-24 12:49:31 GMT)
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qui si parla chiaramente di assumere l'identità di qualcun altro. Credo che si tratti più di pirateria che di furto vero e proprio!
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Note added at 16 min (2011-05-24 12:51:23 GMT)
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Molte imprese compiono sforzi enormi per piazzare i loro marchi e per proteggerli da imitatori rispettivamente dalla cosiddetta
pirateria del marchio. Con le loro attività gli imitatori
arrecano danni immensi al legittimo titolare del marchio.
Inoltre la pirateria del marchio – in settori particolarmente
delicati come il settore dell’orologeria o dell’industria
http://krlaw.ch/uploads/media/Il_marchio.pdf
|   Michele Esposito
Italy
Local time: 03:30
Native speaker of:  Italian
PRO pts in category: 4
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The translation workplace 
peer agreement (net): +6