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portfolio sell

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13:08 Aug 30, 2006
This question was closed without grading. Reason: No acceptable answer

English to Italian translations [PRO]
Medical - Marketing / Market Research
English term or phrase: portfolio sell
ci risiamo sempre in quel contesto di supporti di vendita.
Aiming for a “portfolio sell” in order to maximise business
Qualcuno sa di che si tratta?
IT Pros Subs
Italy
Local time: 08:46
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Summary of answers provided
4io la vedrei così...
irenef
3 +1portafoglio (delle) vendite
baroni
3 +1vendita portafoglio
swisstell


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
vendita portafoglio


Explanation:
ciao

swisstell
Italy
Local time: 08:46
Specializes in field
Native speaker of: German

Peer comments on this answer (and responses from the answerer)
agree  Michele Esposito
26 mins
  -> grazie!
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12 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
portafoglio (delle) vendite


Explanation:
ma aspetta conferme

baroni
Local time: 08:46
Specializes in field
Native speaker of: Native in ItalianItalian

Peer comments on this answer (and responses from the answerer)
agree  Marinela Sandoval
58 mins
  -> GRAZIE
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7 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
io la vedrei così...


Explanation:
In questo caso, lo renderei come "vendita della gamma dei prodotti/servizi offerti". Nel marketing, è più frequente parlare di "gamma" o "assortimento" che di "portafoglio".

Portafoglio dei prodotti, seppur si trova in alcuni casi in testi di marketing, rimanda più all'ambito finanziario.

In un contesto finanziario, infatti, si parlerebbe di "vendita / cessione del portafoglio" (titoli, mutui, contratti vari, ecc).
In questo contesto, sembra piuttosto riferirsi alla commercializzazione della gamma di prodotti offerti dalla ditta, che può essere più o meno vasta e diversificata.

Esempi:
"Senior Display Sales Executive: The role requires a sophisticated *portfolio sell* not only across "Magazine 1" and "Magazine 2, but also "Website X" and " Website Y" (our combined website).
http://www.haymarketgroup.com/careers/index.cfm?fuseaction=s...

"Portfolio: in strategic management and marketing, a portfolio is a collection of products, projects, services, or brands that are offered for sale by a company. "
http://en.wikipedia.org/wiki/Portfolio#Management_and_market...

Buon lavoro!

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Note added at 7 days (2006-09-06 20:40:05 GMT)
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Quindi, per tornare alla tua frase, si mira alla commercializzazione dell'intera gamma dei prodotti/servizi offerti per massimizzare i rendimenti.

Quindi, io direi che l'obiettivo è di non offrire solo uno o pochi prodotti, ma di offrire l'intera gamma dei prodotti o servizi disponibili.

HTH

irenef
Local time: 08:46
Specializes in field
Native speaker of: Native in ItalianItalian, Native in EnglishEnglish
PRO pts in category: 58
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