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Marketing - Marketing / Market Research | | English term or phrase: Pareto of detractors | Annual Report Master
Services 2006
NPS is the Customer Loyalty metric we use. We asked our customers the following question "On a scale from 0 to 10, how likely are you to recommend our company to a friend or colleague?" NPS is the % of promoters (9-10) minus the % of detractors (0-6). ..... Service issues decreased by 30% in th Pareto of detractor root causes. Our Service is improving and our customers feel it! |
| VallicelliKudoZ activityQuestions: 1674 ( 10 open) ( 157 without valid answers) ( 84 closed without grading) Answers: 0
| Local time: 09:14
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| | Italian translation:percentuale di detrattori in base al diagramma di Pareto | Explanation:
Uno strumento utile a tale scopo è il cosiddetto diagramma di Pareto che consiste in un istogramma della distribuzione percentuale di un fenomeno, ordinato in senso decrescente, affiancato al grafico delle frequenze cumulate (curva di Lorenz). Il grafico può aiutare a stabilire quali sono i maggiori fattori che hanno influenza su un dato fenomeno, ed è quindi un utile strumento nelle analisi, nei processi decisionali, nella gestione della qualità ed in numerosi altri settori.
Vedi ad esempio:
One Common Variation; The “XXY-Group” and
the “Undecided Center”
A special case of 80-20 Rule can be applied to a wide variety of problems and situations. This rule says that “X” percent of any group are avid supporters and another “X” percent are avid detractors. The persons in these two “tails” are basically fixed and no amount of persuasion will change their views or attitudes. Members of the remaining “Y” percent are persons who are interested in, or active in, the issue but need to be convinced or, at least, have the issues addressed in their camp.
This can be viewed as the “20-20-60 Rule.” Or the “30-30-40 Rule” — meaning that 30% of the group are predisposed to fall on one side of an issue and 30% on the other. The remaining 40% are the “Undecided Center” and it is this group only which needs to be convinced on the issue.
Application of the “XXY-Rule” means that the outcome is best if we focus on the “Y-Group” by answering its concerns, doubts, and questions. Persons in this group are the ones who most likely will decide the issue by swaying it in one direction or the other.
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| Selected response from:
  Laura Gentili
Italy
Local time: 09:14
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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33 mins confidence:   | pareto of detractors percentuale di detrattori in base al diagramma di Pareto
Explanation:
Uno strumento utile a tale scopo è il cosiddetto diagramma di Pareto che consiste in un istogramma della distribuzione percentuale di un fenomeno, ordinato in senso decrescente, affiancato al grafico delle frequenze cumulate (curva di Lorenz). Il grafico può aiutare a stabilire quali sono i maggiori fattori che hanno influenza su un dato fenomeno, ed è quindi un utile strumento nelle analisi, nei processi decisionali, nella gestione della qualità ed in numerosi altri settori.
Vedi ad esempio:
One Common Variation; The “XXY-Group” and
the “Undecided Center”
A special case of 80-20 Rule can be applied to a wide variety of problems and situations. This rule says that “X” percent of any group are avid supporters and another “X” percent are avid detractors. The persons in these two “tails” are basically fixed and no amount of persuasion will change their views or attitudes. Members of the remaining “Y” percent are persons who are interested in, or active in, the issue but need to be convinced or, at least, have the issues addressed in their camp.
This can be viewed as the “20-20-60 Rule.” Or the “30-30-40 Rule” — meaning that 30% of the group are predisposed to fall on one side of an issue and 30% on the other. The remaining 40% are the “Undecided Center” and it is this group only which needs to be convinced on the issue.
Application of the “XXY-Rule” means that the outcome is best if we focus on the “Y-Group” by answering its concerns, doubts, and questions. Persons in this group are the ones who most likely will decide the issue by swaying it in one direction or the other.
| Laura Gentili
Italy
Local time: 09:14
Specializes in field
Native speaker of:  Italian
PRO pts in category: 199
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