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inventory seller

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15:03 Apr 4, 2007
This question was closed without grading. Reason: Answer found elsewhere

English to Italian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: inventory seller
Consumer’s are in control of their media experience

- Weaned on the web for 10+ years
- DVR’s, VOD, ITV, and Web Video
- Online gaming and mobile content next

Consumer have choice of their media content

- When they want it, where they want it
- Consequently, fragmentation is an issue
§ Inventory sellers (reach)
§ Delivery channels (multiple operators, vendors, standards, etc.)
§ Disparate and proprietary technology platforms
Stefano Asperti
Italy
Local time: 16:10
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