Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
15:03 Apr 4, 2007
This question was closed without grading. Reason: Answer found elsewhere
English to Italian translations [PRO] Marketing - Marketing / Market Research
English term or phrase:inventory seller
Consumer’s are in control of their media experience
- Weaned on the web for 10+ years
- DVR’s, VOD, ITV, and Web Video
- Online gaming and mobile content next
Consumer have choice of their media content
- When they want it, where they want it
- Consequently, fragmentation is an issue
§ Inventory sellers (reach)
§ Delivery channels (multiple operators, vendors, standards, etc.)
§ Disparate and proprietary technology platforms