KudoZ home » English to Italian » Marketing / Market Research

price image

Italian translation: percezione del prezzo

Advertisement

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:price image
Italian translation:percezione del prezzo
Entered by: Simpa
Options:
- Contribute to this entry
- Include in personal glossary

17:07 Sep 20, 2007
English to Italian translations [PRO]
Marketing - Marketing / Market Research / software di strategia marketing
English term or phrase: price image
Results from in-store implementations show that xxx customers are able to dramatically improve profitability and predictability, while simultaneously improving consumer loyalty and price image.
Simpa
Local time: 08:51
percezione del prezzo
Explanation:
In questo pdf si parla profusamente di price image: http://kellogg.northwestern.edu/faculty/hamilton/Hamilton_Vi...

Ecco un estratto:
"My dissertation examines the formation of price image, the overall impression that consumers form of the price level of a retailer or product line, and the impact price image has on consumer decision making. The concept of price image has been around since the early days of marketing research, but it has received surprisingly little attention over the years relative to its importance to marketing theory and practice. My dissertation work represents an advance over current theories of price image in several ways, and simultaneously points the way toward the many important questions still to be addressed in the area."

Credo che un buon equivalente italiano possa essere "percezione del prezzo".

Hth

--------------------------------------------------
Note added at 12 min (2007-09-20 17:19:46 GMT)
--------------------------------------------------

Ho cambiato le aree tematiche della domanda, perchè qui si parla di concetti propri del marketing. Spero non sia un problema!
Selected response from:

Graziano Scaldaferri
Local time: 08:51
Grading comment
grazie ancora graziano!
4 KudoZ points were awarded for this answer

Advertisement


Summary of answers provided
3 +2percezione del prezzoGraziano Scaldaferri


  

Answers


11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
percezione del prezzo


Explanation:
In questo pdf si parla profusamente di price image: http://kellogg.northwestern.edu/faculty/hamilton/Hamilton_Vi...

Ecco un estratto:
"My dissertation examines the formation of price image, the overall impression that consumers form of the price level of a retailer or product line, and the impact price image has on consumer decision making. The concept of price image has been around since the early days of marketing research, but it has received surprisingly little attention over the years relative to its importance to marketing theory and practice. My dissertation work represents an advance over current theories of price image in several ways, and simultaneously points the way toward the many important questions still to be addressed in the area."

Credo che un buon equivalente italiano possa essere "percezione del prezzo".

Hth

--------------------------------------------------
Note added at 12 min (2007-09-20 17:19:46 GMT)
--------------------------------------------------

Ho cambiato le aree tematiche della domanda, perchè qui si parla di concetti propri del marketing. Spero non sia un problema!

Graziano Scaldaferri
Local time: 08:51
Specializes in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 79
Grading comment
grazie ancora graziano!

Peer comments on this answer (and responses from the answerer)
agree  Ivana Giuliani
1 hr

agree  Umberto Cassano
16 hrs
Login to enter a peer comment (or grade)




Return to KudoZ list


Changes made by editors
Sep 20, 2007 - Changes made by Graziano Scaldaferri:
FieldOther » Marketing
Field (specific)Computers: Software » Marketing / Market Research


KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.



See also:



Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search