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Coop advertising

Italian translation: pubblicita' cooperativa

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Coop advertising
Italian translation:pubblicita' cooperativa
Entered by: Giuli
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20:33 Nov 11, 2007
English to Italian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: Coop advertising
WATERFALL BUCKETS

Coop advertising

Description: Advertising subsidy paid by yyy to customers
Methodology: Maximal percentage of advertising subsidy according to contract applied to Net sales before rebates
Source: Christine xxx
Giuli
Local time: 22:38
pubblicita' cooperativa
Explanation:
- Un altro tipo di pubblicità minore, ma sempre più praticata, è la **pubblicità cooperativa**, in cui le spese per la pubblicizzazione di un certo prodotto su radio e giornali locali sono divise tra produttore e venditore. http://superappunti.net/La pubblicità-appunti/13280CA/

- Billions of dollars aimed at helping businesses stretch their advertising budgets are going unclaimed each year because many owners don't know about co-op advertising, recent industry
studies have revealed.
A relatively unknown form of advertising, co-op is a cost-sharing arrangement in which manufacturers and suppliers provide financial assistance for customers' advertising programs.
It can often make the difference in whether or not a small business can afford to advertise at all. http://www.sba.gov/gopher/Business-Development/Success-Serie...


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Note added at 1 hr (2007-11-11 22:09:46 GMT)
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Altri riferimenti:
cooperative advertising
http://marketing.about.com/od/marketingglossary/l/bldefcoopa...
http://www.answers.com/topic/cooperative-advertising?cat=biz...

pubblicita' cooperativa
- Pubblicità cooperativa. La maggior parte dei franchisor richiede ai suoi franchisee di partecipare alla pubblicità cooperativa.
http://www.betheboss.it/general.cfm?page=step3.htm
-
Selected response from:

Stefania Merola
Local time: 21:38
Grading comment
GRazie!
4 KudoZ points were awarded for this answer

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Summary of answers provided
4pubblicita' cooperativa
Stefania Merola


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
coop advertising
pubblicita' cooperativa


Explanation:
- Un altro tipo di pubblicità minore, ma sempre più praticata, è la **pubblicità cooperativa**, in cui le spese per la pubblicizzazione di un certo prodotto su radio e giornali locali sono divise tra produttore e venditore. http://superappunti.net/La pubblicità-appunti/13280CA/

- Billions of dollars aimed at helping businesses stretch their advertising budgets are going unclaimed each year because many owners don't know about co-op advertising, recent industry
studies have revealed.
A relatively unknown form of advertising, co-op is a cost-sharing arrangement in which manufacturers and suppliers provide financial assistance for customers' advertising programs.
It can often make the difference in whether or not a small business can afford to advertise at all. http://www.sba.gov/gopher/Business-Development/Success-Serie...


--------------------------------------------------
Note added at 1 hr (2007-11-11 22:09:46 GMT)
--------------------------------------------------

Altri riferimenti:
cooperative advertising
http://marketing.about.com/od/marketingglossary/l/bldefcoopa...
http://www.answers.com/topic/cooperative-advertising?cat=biz...

pubblicita' cooperativa
- Pubblicità cooperativa. La maggior parte dei franchisor richiede ai suoi franchisee di partecipare alla pubblicità cooperativa.
http://www.betheboss.it/general.cfm?page=step3.htm
-

Stefania Merola
Local time: 21:38
Specializes in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 16
Grading comment
GRazie!
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