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spotter

Italian translation: totem

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	spotter
Italian translation:	totem
Entered by:	Mario Ricci

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14:54 Jan 16, 2012

English to Italian translations [PRO]
Marketing - Marketing / Market Research

English term or phrase: spotter

Buon pomeriggio a tutti!
Volevo chiedervi un parere su una traduzione che sto completando ora. Si tratta di una ricerca di mercato su un famoso marchio di dentifricio e ai consumatori vengono chieste le ragioni che hanno spinto all'acquisto di quel determinato prodotto
Ad un certo punto compare questa espressione:

I saw in-store displays (banner, poster, spotter…).

Il mio dubbio riguarda la parola spotter. Qualcuno di voi ha qualche idea su come si possa tradurre in questo contesto?
Dimenticavo: si tratta di un questionario, per cui il contesto (foglio di excel) è abbastanza scarso.

Grazie a tutti

Alessia

A. Ciuffreda KudoZ activity Questions: 17 (none open) (2 without valid answers) Answers: 46
Local time: 03:40

totem

Explanation:
spotter display = espositore per passanti (verticale con base)
altrimenti chiamato anche totem e qui il termine conciso conta

Selected response from:

Mario Ricci
Italy
Local time: 03:40

Grading comment

Grazie mille!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +7

totem

Mario Ricci

Rilevazione

Roberta Durante

Discussion entries: 1

Answers

1 hr confidence:

peer agreement (net): +7

totem

Explanation:
spotter display = espositore per passanti (verticale con base)
altrimenti chiamato anche totem e qui il termine conciso conta

Mario Ricci
Italy
Local time: 03:40
Native speaker of:

Italian
PRO pts in category: 4

Grading comment

Grazie mille!

1 day23 hrs confidence:

Rilevazione

Explanation:
Il Termine Spotter deriva dal verbo To Spot che in italiano viene tradotto come Individuare/Rilevare di conseguenza in questo caso trattandosi di un testo di natura pubblicistico direi che spotters sono dei mezzi di rilevazione di dati relativi ad un determinato argomento/mezzo che ovviamente sono esposti pubblicamente per tutti coloro che sono interessati.

Roberta Durante
Specializes in field
Native speaker of:

English,

Italian

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Changes made by editors

Jan 21 - Changes made by Mario Ricci:
Created KOG entry	KudoZ term => KOG term

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spotter

Italian translation: totem

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spotter

Italian translation: totem

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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