| English term or phrase: conversion | | SLH reservations revenue for the brand in total has increased by 23% to $*** million (Year end December 2011, compared with the same period in 2010). We have also launched a new booking engine for individual hotel websites, and have seen some great results, some increasing their internet bookings by as much as 77% over their previous booking engine. Our investment of half a million dollars in our own booking engine has certainly paid off, increasing our conversion by 29%. |
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