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physical

Japanese translation: 物理媒体による（情報の配信）

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08:35 Jul 23, 2008

English to Japanese translations [PRO]
Advertising / Public Relations

English term or phrase: physical

Full online/physical press and radio promotions.

Can anyone think of 定訳 for "physical" in this context?
This a music distribution company's offer(What they do).
Thank you for your help!

Hana KudoZ activity Questions: 6 (none open) (1 closed without grading) Answers: 9 Japan
Local time: 04:04

Japanese translation:物理媒体による（情報の配信）

Explanation:
デジタル媒体（オンライン＝インターネットなど、広義でテレビなどの電子媒体も含めて）に対して、新聞や雑誌、折込広告、など、情報の配布形態が物理的な媒体に依存するもの、のことです。

Selected response from:

RieM
United States
Local time: 15:04

Grading comment

Hisakoさん、Rieさんありがとうございました！どちらの表現も使えると思うので悩みました。デジタル媒体の逆として”従来の、従来型の”（配信）という言い方はかなりネットにあり、納得。でも今回は、”物理媒体”の方が文の中で具体的になりそうなので選びました。Thank you so much x
4 KudoZ points were awarded for this answer