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house ads

Japanese translation: 自社広告

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:house ads
Japanese translation:自社広告
Entered by: Enrique
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00:12 Sep 5, 2008
English to Japanese translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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自社広告
Definition:
ウェブサイトを主催する会社が、自社で出す広告。当初から企画されて掲載される場合(新製品やサービスの紹介、キャンペーン、etc.)と、有料の広告スペースが売れ残った場合の対応策として掲載される場合がある。
Selected response from:

scallions
Japan
Grading comment
4 KudoZ points were awarded for this answer

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Summary of translations provided
4 +2自社広告
scallions


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
自社広告


Definition from own experience or research:
ウェブサイトを主催する会社が、自社で出す広告。当初から企画されて掲載される場合(新製品やサービスの紹介、キャンペーン、etc.)と、有料の広告スペースが売れ残った場合の対応策として掲載される場合がある。

Example sentence(s):
  • 「毎日jp」が自社広告だらけに、ネット上に深いつめ跡残る - NBonline  

Explanation:
出版社で編集の仕事をしていた時、日常的に使用していました。お金にならないのであまり歓迎されない用語でした。
scallions
Japan
Local time: 22:32
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  ytomizawa: そのとおりです、house ad=自社広告。
10 days

Yes  cue22
10 days
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