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Marketing - Advertising / Public Relations
Additional field(s): Cinema, Film, TV, Drama | | English term or phrase: audience | Definition from Texas Advertising and Public Relations :
The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle.
Example sentence(s): - Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. Currency Press
- Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. Audience involvement in advertisement
- When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. Media Awareness Network
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| オーディエンス | Definition:
一般的には、聴衆、観衆、観客のことであるが、広告関係用語としては、新聞、雑誌を読む人、テレビを観る人、ラジオを聴く人など、各媒体の受け手を言う。ある広告が媒体併用や反復によって一定期間露出された場合、少なくとも1回以上その広告に接触した人数が累積オーディエンス（cumulative audience）または非重複オーディエンス（unduplicated audience）である。 |
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