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multi-attribute compositional modeling


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03:39 Nov 29, 2011
English to Japanese translations [PRO]
Marketing - Marketing / Market Research / conjoint analysis
English term or phrase: multi-attribute compositional modeling
Conjoint analysis is a statistical technique applied to determine how people value different features that make up an individual product or service.
Conjoint Analysis is one of the most versatile and strategically important research techniques used by decision makers worldwide.
It is a statistical technique applied to determine what products or services people will choose based on the weight people give to various factors that and features that make up the entire product.

Conjoint analysis techniques are also referred to as ***multi-attribute compositional modeling***, discrete choice modeling and form part of a broader set of trade-off analysis tools used for systematic and informed decision making.
Andou
Local time: 04:28

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