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Marketing - Other / mārketings | | English term or phrase: position statement | Product Position Statement uzbūve:
For [target end user]
Who wants/needs [compelling reason to buy]
The [product name] is a [product category]
That provides [key benefit].
Unlike [main competitor],
The [product name] [key differentiation]
Every product introduction will have its own product positioning statement. This statement has value for management purposes. It's not an "image" or "posture", but rather a position that is grounded in actual accomplishments and relationships. |
| | | Latvian translation:pozicionēšana | Explanation:
Spriežot pēc uzskaitījuma, tā ir vienkārši produkta pozicionēšana, tādēļ iesaku "produkta pozicionēšanas uzbūve".
Ja ļoti gribas to statement "ietulkot", piedāvāju to tulkotkā stratēģija, t.i., produkta pozicionēšanas stratēģijas uzbūve.
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Note added at 3 days20 hrs (2010-03-04 21:54:07 GMT)
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Attiecībā uz vārdu produkts, to var aizvietot ar prece.
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Note added at 10 days (2010-03-11 09:24:01 GMT) Post-grading
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Cien. Edīte, nesaprotu Jūsu pamatojumu un sakaru ar pētījumu par produkta stāvokli tirgū, avota tekstā neredzu saikni ar pētījumu. |
| Selected response from:
Pepera
Latvia
Local time: 01:06
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The translation workplace 
