| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | English term or phrase: | account executive | | Lithuanian translation: | klientų reikalų vadovas | | Entered by: |  Ugne Vitkute |
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English to Lithuanian translations [PRO]
Marketing - Advertising / Public Relations / Job title | | English term or phrase: account executive | | job title in advertising company |
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Ugne Vitkute
Lithuania
Local time: 12:50
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9 hrs confidence:   |
9 hrs confidence: | [specialios] klientų grupės aptarnavimo vadovas
Explanation:
Jei šia prasme (žr. internetinę nuorodą http://www.prospects.ac.uk/cms/ShowPage/Home_page/Explore_ty... tai "vieną ar kelis specialius klientus / jų reklamines kampanijas aptarnaujantis reklamos agentūros darbuotojas, vadovaujantis tam tikslui suburtai darbo grupei"
Jei tikslumo nereikia, siūlau tiesiog "klientų aptarnavimo vadovas"
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Note added at 9 val. (2007-10-10 08:32:49 GMT)
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Advertising account executives act as a link between their client and the advertising agency. They may report to the account manager, but they have responsibility for the project management of their clients' campaigns and deal with the day-to-day work, ensuring it is produced on time and on budget.
Advertising account executives put proposals together and set up meetings to present the brief and estimate costs to the client. They work closely with their clients throughout campaigns.
The role typically involves handling the accounts of three to four non-competing clients, co-ordinating the activities of the advertising team and administrative staff.
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