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above the line advertising

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06:44 Jun 11, 2002
English to Malay translations [PRO]
Marketing - Advertising / Public Relations / advertising
English term or phrase: above the line advertising
method/type of advertising?
dayang
Malaysia
Local time: 08:36
Advertisement


Summary of answers provided
4dengan khidmat agensi pengiklananxxxA-MMI
3periklanan besar-besaran
Ramona Ali


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
dengan khidmat agensi pengiklanan


Explanation:
Cik Dayang, please refer to my answer for "below the line". It is another type of advertising. In this case, the company uses the services of an advertising agency to promote its products. Eg. TV commercials, press ads, etc.

http://www.xrefer.com/entry.jsp?xrefid=161434

xxxA-MMI
Malaysia
Local time: 08:36
Native speaker of: Malay
PRO pts in category: 4
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273 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
periklanan besar-besaran


Explanation:
e.g. TV / radio commercials, print ads

Ramona Ali
Local time: 08:36
Native speaker of: Native in MalayMalay
PRO pts in category: 4
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