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Co-marketing campaign playbook

Norwegian translation: strategi for felles markedsføringskampanje

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English term or phrase:	Co-marketing campaign playbook
Norwegian translation:	strategi for felles markedsføringskampanje
Entered by:	Camilla Aasheim

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09:36 Oct 10, 2009

English to Norwegian translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: Co-marketing campaign playbook

Does anyone have a good Norwegian term for this? I have looked at Wikipedia, but I can only find the English definition, which is: "Co-marketing is a marketing practice where two companies cooperate with separate distribution channels , sometimes including profil sharing."

Camilla Aasheim KudoZ activity Questions: 116 (1 open) (6 without valid answers) (4 closed without grading) Answers: 2 Norway
Local time: 05:23

strategi for felles markedsføringskampanje

Explanation:
S: (n) playbook (a scheme or set of strategies for conducting a business campaign or a political campaign) "they borrowed a page from the playbook of the opposition"
http://wordnetweb.princeton.edu/perl/webwn?s=playbook