https://www.proz.com/kudoz/english-to-polish/advertising-public-relations/2419303-piggyback-strategy.html
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piggyback strategy

Polish translation: jazda na czyimś grzbiecie/strategia kombinowana (marketing)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:piggyback strategy
Polish translation:jazda na czyimś grzbiecie/strategia kombinowana (marketing)
Entered by: Andrew Stanleyson

11:58 Feb 17, 2008
English to Polish translations [PRO]
Marketing - Advertising / Public Relations / advertising
English term or phrase: piggyback strategy
Piggyback strategy is used by many advertising campaigns.
angelapon
Local time: 00:09
jazda na czyimś grzbiecie
Explanation:
ot to chodzi, free ride
Selected response from:

Andrew Stanleyson
Local time: 00:09
Grading comment
2 KudoZ points were awarded for this answer



Summary of answers provided
4 +2strategia kombinowana
Roman Kozierkiewicz
4jazda na czyimś grzbiecie
Andrew Stanleyson


Discussion entries: 2





  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
jazda na czyimś grzbiecie


Explanation:
ot to chodzi, free ride

Andrew Stanleyson
Local time: 00:09
Specializes in field
Native speaker of: Native in PolishPolish
PRO pts in category: 9

Peer comments on this answer (and responses from the answerer)
neutral  Polangmar: Andrew...:D))
6 hrs
  -> Jako metafora :-) Kozierkiewicz potwierdził
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19 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
strategia kombinowana


Explanation:
Strategia jednoczesnego promowania dwóch marek. W reklamie telewizyjnej "piggyback commercial" to jest "two or more commercials aired one after another, featuring different products of the same sponsor"

Roman Kozierkiewicz
Local time: 00:09
Native speaker of: Native in PolishPolish
PRO pts in category: 19

Peer comments on this answer (and responses from the answerer)
agree  Andrew Stanleyson: Aaaaa. Tak to jest? Czyli jedna na grzbiecie drugiej... :-) Powinienem był spojrzeć w Twój Dictionary of Marketing Terms... a leży tuż obok; musisz dodać w nowym wydaniu słownika, jest tylko piggyback service
22 mins
  -> "wożenie marki na grzbiecie innej marki" - taki jest sens poważnego określenia "strategia kombinowa" - brzmi elegancko, a w sumie jest nieetyczne, lub nawet bezprawne.
agree  skisteeps
1 day 4 hrs
  -> Dziękuję
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