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spokesperson

Polish translation: twarz kampanii reklamowej


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:spokesperson
Polish translation:twarz kampanii reklamowej
Entered by: whole grain
Options:
- Contribute to this entry
- Include in personal glossary

21:27 Oct 27, 2009
English to Polish translations [PRO]
Bus/Financial - Advertising / Public Relations
English term or phrase: spokesperson
Człowiek występujący w reklamie zachwalający/utożsamiający zalety produktu. Często osoba znana, choć niekoniecznie.
whole grain
Local time: 23:15
twarz produktu
Explanation:
w odróżnieniu od ambasadora marki, to nie musi być celebryta

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Note added at   1 godz. (2009-10-27 23:25:46 GMT)
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http://www.google.pl/search?hl=pl&client=opera&rls=pl&hs=8KG...

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Note added at   2 godz. (2009-10-27 23:31:16 GMT)
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http://209.85.129.132/search?q=cache:ULNQH5A4PlgJ:interaktyw...
Selected response from:

allp
Poland
Local time: 23:15
Grading comment
Dziękuję bardzo za pomoc, zwłaszcza tym cierpiącym na bezsenność ;)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2twarz produktu
allp
3 +2bohater reklamyBubz
4 +1ambasador marki
iwonalang1
3 +1ambasador marki
Rafal Piotrowski


Discussion entries: 6





  

Answers


3 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
ambasador marki


Explanation:
Jeśli to produkt luksusowy... :-)

Rafal Piotrowski
Poland
Local time: 23:15
Works in field
Native speaker of: Native in PolishPolish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Agnieszka Ufland
26 mins
  -> Dzięki :-)
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21 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
ambasador marki


Explanation:
Twarz marki to osoba obecna na billboardach lub w spotach telewizyjnych. Ambasador marki to już bardziej tajemnicze pojęcie. Często trzeba się naprawdę interesować daną marką, by wiedzieć, kto dla niej „ambasadoruje". – Funkcja ambasadora marki polega na nieformalnym wykorzystaniu wizerunku znanej osoby.


    Reference: http://www.wprost.pl/ar/154782/Ambasadorowie-Krolestwa-Marki...
iwonalang1
Poland
Local time: 23:15
Works in field
Native speaker of: Native in PolishPolish

Peer comments on this answer (and responses from the answerer)
agree  Rafal Piotrowski: How could I not?... ;-)
15 mins
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
twarz produktu


Explanation:
w odróżnieniu od ambasadora marki, to nie musi być celebryta

--------------------------------------------------
Note added at   1 godz. (2009-10-27 23:25:46 GMT)
--------------------------------------------------

http://www.google.pl/search?hl=pl&client=opera&rls=pl&hs=8KG...

--------------------------------------------------
Note added at   2 godz. (2009-10-27 23:31:16 GMT)
--------------------------------------------------

http://209.85.129.132/search?q=cache:ULNQH5A4PlgJ:interaktyw...


allp
Poland
Local time: 23:15
Works in field
Native speaker of: Native in PolishPolish
PRO pts in category: 12
Grading comment
Dziękuję bardzo za pomoc, zwłaszcza tym cierpiącym na bezsenność ;)

Peer comments on this answer (and responses from the answerer)
agree  Polangmar: Twarz produktu kojarzy mi się z wizerunkiem pewnego prałata na napojach bardziej (http://tinyurl.com/yjt2rpt ) lub mniej (http://tinyurl.com/yhyonq8 ) wyskokowych.;-)
2 hrs
  -> to jest chyba Before and After... dzięki za ilustrację :)
agree  Krzysztof Kajetanowicz: hehe
8 hrs
  -> dzięki :)
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
bohater reklamy


Explanation:
czy o to chodzi?
w marketingu bohater reklamy to pozorny nadawca (moze to byc czlowiek, zwierze lub nawet sam produkt - np. gadajacy toster)

--------------------------------------------------
Note added at 2 hrs (2009-10-27 23:52:25 GMT)
--------------------------------------------------

ewentualnie bohater marki
http://www.egospodarka.pl/14501,Czy-marce-potrzebny-jest-boh...


    Reference: http://docs.google.com/gview?a=v&q=cache:BIcHdAQv0A8J:www.sg...
    Reference: http://www.bryk.pl/teksty/liceum/j%C4%99zyk_polski/tematy_wo...
Bubz
Local time: 11:15
Native speaker of: Native in PolishPolish
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  Polangmar: OK - w końcu królik też człowiek: http://tinyurl.com/yzw75gl ;-) Ale z "bohaterem reklamy" jest lepiej: http://tinyurl.com/ylhqnxc
2 hrs
  -> Dziękuję serdecznie :-)
agree  Grzegorz Mysiński
8 hrs
  -> Dziękuję :-)
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