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Additional field(s): Internet, e-Commerce, Marketing / Market Research | | English term or phrase: behavioral targeting | Definition from Sprythink Inc. :
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.
Example sentence(s): - Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
- Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
- Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
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| targetowanie behawioralne | Definition:
Targetowanie behawioralne polega na emisji reklam dobranych zależnie od pogłębionego profilu behawioralnego danego internauty. Profil taki tworzony jest w oparciu o odwiedzane przez niego miejsca w sieci czy też wykorzystywane narzędzia. Dodatkowo uwzględniane są tu dane pochodzące z ankiety wypełnianej jednorazowo przez wybranych internautów. Bada ona cechy społeczne takie jak: płeć, wiek, dochód, a także zainteresowania i styl życia użytkowników. |
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