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English to Polish translations [PRO]
Advertising / Public Relations | | English term or phrase: dynamic break bumper | | w umowie dotyczącej reklam tv - znalazłam definicję "5 sekund animacji lub logo z reklamówki", nie jest to zbyt jasne - czy w takim razie to po prostu pięciosekundowa animowana reklama? |
| Boogie77KudoZ activityQuestions: 45 (none open) ( 3 without valid answers) ( 6 closed without grading) Answers: 0
| Local time: 02:09
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5 hrs confidence:   dynamiczny bumper
Explanation:
In broadcasting, a commercial bumper, ident bumper or break bumper (often shortened to bump) is a brief announcement, usually two to 15 seconds, placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer or a continuity announcer states the title (if any) of the presentation, the name of the program, and the broadcast or cable network, though not necessarily in that order. Bumper music, often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text to short films.
http://en.wikipedia.org/wiki/Bumper_(broadcasting)
2. BUMPER - zintegrowanie trzysekundowego oznaczenia bloku reklamowego z przekazem reklamodawcy. Integrować można zarówno samą zapowiedź z trzysekundowym komunikatem, jak i zapowiedź z następującą po nim reklamą.
http://konferencje.macroscope.pl/pliki/konferencje/spons_wyn...
| Polangmar
Poland
Local time: 02:09
Works in field
Native speaker of:  Polish
PRO pts in category: 41
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| | Notes to answerer
Asker: Rzeczywiście w polskich tekstach dotyczących reklamy znalazłam termin "bumpery", trudno na podstawie dostępnych definicji znaleźć polski odpowiednik - pomyślałam, że może: "animacja reklamowa" i w nawiasie (tzw. bumper) - "animacja" oddaje znaczenie "dynamic"
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