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private label

Polish translation: marka wlasna dealera OR: wlasna marka sklepu/detalisty/dystrybutora

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:private label
Polish translation:marka wlasna dealera OR: wlasna marka sklepu/detalisty/dystrybutora
Entered by: Ana Hermida

09:14 Dec 18, 2001
English to Polish translations [PRO]
Marketing
English term or phrase: private label
they pursue a 100% branded strategy as opposed to their traditional private label approach
Krzysztof Kożurno
Poland
marka wlasna dealera OR: wlasna marka sklepu/detalisty/dystrybutora
Explanation:
To pierwsze podaje Slownik markeingu i reklamy Ratajczaka, co do reszty zainspirowal mnie Slownik marketingu Peter Collin, ktory cytuje:

private brand (!) = brand owned by a distributor rather than by a producer = marka prywatna;

private label goods = goods with a brand name which is owned by the store, rather than by the producer = artykuly oznaczone wlasna marka sklepu

"marka wlasna" - 71 trafien w Google
"wlasna marka" - 20 trafien

JK

Selected response from:

Jacek Krankowski (X)
Grading comment
Graded automatically based on peer agreement. KudoZ.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4marka wlasna dealera OR: wlasna marka sklepu/detalisty/dystrybutora
Jacek Krankowski (X)
5produkcja usługowa
Teresa Jaczewska


  

Answers


18 mins   confidence: Answerer confidence 5/5
produkcja usługowa


Explanation:
np. produkcja markowego wyrobu wykonywana przez firmę X na rzecz zleceniodawcy (czyli pod jego nazwą markową)


    own experience
Teresa Jaczewska
Local time: 07:21
Native speaker of: Native in PolishPolish
PRO pts in pair: 703
Login to enter a peer comment (or grade)

6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
marka wlasna dealera OR: wlasna marka sklepu/detalisty/dystrybutora


Explanation:
To pierwsze podaje Slownik markeingu i reklamy Ratajczaka, co do reszty zainspirowal mnie Slownik marketingu Peter Collin, ktory cytuje:

private brand (!) = brand owned by a distributor rather than by a producer = marka prywatna;

private label goods = goods with a brand name which is owned by the store, rather than by the producer = artykuly oznaczone wlasna marka sklepu

"marka wlasna" - 71 trafien w Google
"wlasna marka" - 20 trafien

JK



Jacek Krankowski (X)
PRO pts in pair: 2960
Grading comment
Graded automatically based on peer agreement. KudoZ.

Peer comments on this answer (and responses from the answerer)
agree  Ivona McCormick: absolutely "marka wlasna" not produkcja uslugowa as suggested above.
1 hr
agree  pidzej: especially with detalista or dystrybutor
6 hrs
agree  Marta Goc
12 hrs
agree  Stanislaw Kulikowski: absolutely agree, not "produkcja uslugowa"
2 days 10 hrs
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