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gross negative check

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13:11 Jun 23, 2005
This question was closed without grading. Reason: No acceptable answer

English to Polish translations [PRO]
Marketing - Marketing / Market Research / badania marketingowe
English term or phrase: gross negative check
jak w tym fragmencie: The final mix test (covered in a separate Insights module) can then be used to check fit of product with the positioning and packaging, and also provide a final **gross negative check** on the product per se in a branded context

tutaj http://www.marketing.ie/old_site/november_99/article_c.htm też to występuje: Most of the time when creative concepts come unstuck the research has been commissioned at the last minute and carried out in haste. The only research conducted is likely to have been the concept testing/gross negative check. Research should be made part of the advertising development process early in the proceedings.
Marek Daroszewski (MrMarDar)
Local time: 13:38
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