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English to Polish translations [PRO] Bus/Financial - Other
English term or phrase:related ownership
Executives in companies that put sales before marketing
need a lot of education. They may think they know about
marketing because they have good salespeople, but the reality
is that they know very little. One consequence is that
they bandy about marketing concepts and terms very
loosely. Lafarge was no exception. Some business units, for
example, used the phrase “customer segment” to refer to
all customers served through a given distribution channel,
while others used it to mean a group of customers of similar
size or related ownership.