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15:08 Sep 5, 2008
English to Polish translations [PRO] Bus/Financial - Other
English term or phrase:maximize contribution
When the government of India decided to allow
a large number of companies to import state-of-the-art technology and set up steel plants in the country, MUSCO
found itself in the throes of a terrible price war. (...) Managers around the table claimed they had done
everything possible to cope, but the newly minted MBA asked if they had thought about maximizing contribution by lowering prices. From the looks on people’s faces and their responses, it was clear that few fully understood cost curves or what Mahindra meant by “contribution.”