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Commercials or spots in pods

Portuguese translation: blocos de propaganda


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Commercials or spots in pods
Portuguese translation:blocos de propaganda
Entered by: Elaine Pepe
Options:
- Contribute to this entry
- Include in personal glossary

17:04 Sep 27, 2005
English to Portuguese translations [PRO]
Advertising / Public Relations / Propaganda/meios de comunicação
English term or phrase: Commercials or spots in pods
Minha dúvida é com referência às duas expressões acima que aparecem nos seguintes contextos:
Where are we going? Away from [commercials] in pods. Away from broadcast TV as the anchor medium. Away product placements that are gratuitious because they lack a compelling idea.

Spots in pods [traditional commercials] are a great way to capture what´s wrong. A message that is embedded in content or enhanced moves you from presence to impact. That difference between a visual connection and a visceral connection is money.

Eu não tenho a mínima ideía do que significa "in pods" nestes contextos. Será que os termos spots ou commercials in pods significam comerciais tradicionais, conforme está escrito entre colchetes? Eu não sei se posso considerar o que está escrito entre colchetes uma explicação do termo spots in pods. Isso não ficou totalmente claro para mim.

Obrigada
Elaine Pepe
Local time: 00:26
blocos de propaganda
Explanation:
O Liberal - - Modelo de configuração dos canais -
Haverá ainda blocos de propaganda no rádio e TV das 13h às 13h10 e das 20h30 às 20h40. Nesses blocos, cada frente terá cinco minutos. ...
www.oliberal.com.br/oliberal/ interna/default.asp?modulo=387 - 31k



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Note added at 7 mins (2005-09-27 17:12:05 GMT)
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Notícia - [ Translate this page ]
... contando dois blocos de propaganda diária de 20 minutos (dez minutos para cada candidato) e inserções ao longo da programação. ...
clipping.planejamento.gov.br/Noticias.asp?NOTCod=156152 - 7k - Supplemental Result

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Note added at 1 hr 9 mins (2005-09-27 18:14:18 GMT)
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Regardless of what you want to call them: "propaganda", "comercial", or "publicidade", the key idea is the same.

Pod – A group of commercials, promos or announcements contained in a television program break.

http://www.nielsenmedia.com/glossary/terms/P/P.html
Selected response from:

George Rabel
Local time: 23:26
Grading comment
Ótimo
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1blocos de propaganda
George Rabel


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
commercials or spots in pods
blocos de propaganda


Explanation:
O Liberal - - Modelo de configuração dos canais -
Haverá ainda blocos de propaganda no rádio e TV das 13h às 13h10 e das 20h30 às 20h40. Nesses blocos, cada frente terá cinco minutos. ...
www.oliberal.com.br/oliberal/ interna/default.asp?modulo=387 - 31k



--------------------------------------------------
Note added at 7 mins (2005-09-27 17:12:05 GMT)
--------------------------------------------------

Notícia - [ Translate this page ]
... contando dois blocos de propaganda diária de 20 minutos (dez minutos para cada candidato) e inserções ao longo da programação. ...
clipping.planejamento.gov.br/Noticias.asp?NOTCod=156152 - 7k - Supplemental Result

--------------------------------------------------
Note added at 1 hr 9 mins (2005-09-27 18:14:18 GMT)
--------------------------------------------------

Regardless of what you want to call them: "propaganda", "comercial", or "publicidade", the key idea is the same.

Pod – A group of commercials, promos or announcements contained in a television program break.

http://www.nielsenmedia.com/glossary/terms/P/P.html

George Rabel
Local time: 23:26
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 8
Grading comment
Ótimo

Peer comments on this answer (and responses from the answerer)
neutral  James Cook: blocos de comerciais
31 mins
  -> thank you

neutral  João Roque Dias: blocos de publicidade. Ver em http://www.backchannelmedia.com/definitions2.html
45 mins
  -> thank you

agree  Paulo Celestino Guimaraes: blocos de propaganda sim assim como blocos de publicidade ou blocos de comerciais ...dá tudo no mesmo nao entendo a implicância no caso. Item relacionado à crise da chamada propaganda tradicional. (traditional commercials)
1 hr
  -> Obrigado, Paulo
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