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creative brief

Portuguese translation: proposta de campanha

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:creative brief
Portuguese translation:proposta de campanha
Entered by: Teresa Cristina Felix de Sousa
Options:
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17:00 Nov 2, 2007
English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: creative brief
The work of copywriters and other creative advertising practitioners is directed by a framework known as a creative brief, which is a document designed to channel copywriters’ and other creatives’ efforts toward a solution that will serve the interests of the client. The term brief is used to mean that a client for an advertising project (such as a brand management team) is informing, or briefing, an advertising agency of the client’s needs and expectations for a proposed advertising campaign. The creative brief represents an informal pact between client and advertising agency that represents agreement on what an advertising campaign is intended to accomplish.
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Encontrei diversas ocorrências na Internet mas todas em inglês. É um termo do jargão de publicidade. Alguém aí conhece a tradução adequada?
Não é um Resumo criativo...
Teresa Cristina Felix de Sousa
Brazil
Local time: 14:57
proposta de campanha
Explanation:
é um instrumento inicial em que a empresa de publicidade expõe as suas ideias.
Selected response from:

Vania de Souza
Local time: 18:57
Grading comment
Gratíssima, querida
Bjs
T.
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +4proposta de campanhaVania de Souza


  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
proposta de campanha


Explanation:
é um instrumento inicial em que a empresa de publicidade expõe as suas ideias.

Vania de Souza
Local time: 18:57
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 44
Grading comment
Gratíssima, querida
Bjs
T.

Peer comments on this answer (and responses from the answerer)
agree  rhandler
17 mins
  -> thanks, Ralp0h

agree  Humberto Ribas
25 mins
  -> Obrigada, Humberto

agree  xxxOlivia Pimen: Agree
1 hr

agree  Cristina Santos
21 hrs
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