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English to Portuguese translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:proverbial same page
Also, though not a typical practice in the ad industry when constructing creative briefs, it is desirable to indicate not only what objectives are to be accomplished but also how achievement of these objectives will be measured. By specifying measures in advance, client and agency are on the proverbial same page when follow-up research is performed to assess whether the advertising campaign has actually accomplished what it was designed to do.
estão no mesmo barco?