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English to Portuguese translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:preempt
Based on extensive research, Maxima’s advertising agency devised a clever preemptive claim touting the Maxima as the “four-door sports car.” Of course, other sedans have four doors, but Maxima preempted sports car status for itself with this one clever claim.
preempt = apropriar-se? atribuir a si mesmo?
Explanation: preempt [prI'empt]
1. antecipar-se a; impedir, prevenir;
2. DIREITO obter por preempção;
3. Estados Unidos da América ocupar (terrenos públicos) para ter o direito de preempção;