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English to Portuguese translations [PRO] Tech/Engineering - Advertising / Public Relations
English term or phrase:qua
Individuals who are respected also generally are liked, and it is this respect qua likeability factor that can serve to enhance a brand’s equity when a respected or liked celebrity endorser enters into an endorsement relationship with the brand.
qua = na qualidade de como, como...
Mas nesse contetxo, acho que não encaixa. Alguma outra sugestão?
qua /kweɪ, kwɑ/ Pronunciation Key - Show Spelled Pronunciation[kwey, kwah] Pronunciation Key - Show IPA Pronunciation
–adverb as; as being; in the character or capacity of: The work of art qua art can be judged by aesthetic criteria only.