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aggregate purchase behavior

Portuguese translation: comportamento de consumo agregado

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	aggregate purchase behavior
Portuguese translation:	comportamento de consumo agregado
Entered by:	Teresa Felix de Sousa

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21:36 Nov 15, 2007

English to Portuguese translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: aggregate purchase behavior

The identical commercial is transmitted to both groups, but the number of gross rating points (GRPs), or weight, is varied between the groups during the course of the test period. Any difference between the groups’ aggregate purchase behavior for the tested brand is obviously attributable to the advertising weight differential between the two groups
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comportamento de compra do agregado?
comportamento de compras agregadas?

Teresa Felix de Sousa KudoZ activity Questions: 7784 (12 open) (1 without valid answers) (32 closed without grading) Answers: 892
Local time: 13:57

comportamento de consumo agregado

Explanation:
11 Estudando o comportamento agregado do consumo no Brasil, através de uma economia artificial, Bugarin e Ellery Jr. (2002) utilizam uma taxa de depreciação ...
www.scielo.br/scielo.php?pid=S0034-71402005000100002&script... - 86k

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Note added at 3 mins (2007-11-15 21:39:53 GMT)
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Ou comportamento agregado do consumo